Efe Raki started to work on raki production in 2002 with the removal of state monopoly for the production and sale of spirit drinks in our country. Behind Efe Raki’s success today there is the role of determining the right brand positioning and consistent marketing and advertising strategies as well as appreciation of consumers. Efe Raki, who emerged as a brand new product in front of consumers in a market where habits and choices are so deeply rooted, has managed to create a loyal customer base despite this challenging structure of the market. Among the marketing strategies of Efe Raki there is the strategy to bring the unique flavor of Efe Raki to more people.